Thought for the week

Your competitive advantage

Good negotiation is a collaboration not a competition. 

During our training events it often becomes clear that salespeople and buyers treat the person across the table as their competition.  They both stare at the profit pie on the table and try to work out who should get the biggest slice.

In reality what both sides want is a bigger pie.

This is what great commercial negotiation and strategy delivers every time.

​

​